A Goodreads Spoiled: All Your Books Are Belong To Amazon by Brian Ford
Last week, Amazon bought the social book-discussion site Goodreads for
an undisclosed sum. My immediate Twitter reaction was, well, cynical:
Basically, all of your book related social activity on Goodreads just
became advertising fodder for Amazon. Congrats and good luck! — Brian
Ford (@brianericford) March 28, 2013 My second tweet was still snarky,
but more on the money: "Our goal is to be an open place for all
readers to discover and buy books from all retailers..." - Goodreads
2012...
Continue reading »
Smarter Marketing: How Minority Report Got It All Wrong by Sarah Rotman Epps
When I talk to marketing executives about the Smart Body, Smart World
paradigm — how sensor-laden devices like wearables give us access to
new domains of information and what we can do with that information —
they always bring up the movie Minority Report. The 2002 sci-fi crime
thriller has become the reference point people imagine when they think
about the future of advertising: specifically, the scene in which Jon
Anderton (Tom Cruise) walks through the mall and billboards show him
ads based...
Continue reading »
Forrester CEO Thinks Apple Needs To Build A Foldable iPhone by Dan Rowinski
Everybody can agree that Apple's next couple of iPhones need to be
more than just iterative updates. From the design to the hardware to
iOS, Apple clearly needs to do… more. But some people like to take
that idea of "more" to ludicrous extremes. Usually it is some obscure
blog trying to make a name for itself (if ever so briefly). Other
times it happens to be the founder and CEO of one of the largest and
most respected industry analyst groups in the world. Forrester's Chief
Wants...
Continue reading »
Not Even 6-Second Vine Videos Are Safe From The Copyright Police by
John Paul Titlow
Well, that didn't take long. Two months after its launch, the social
video-sharing app Vine has received its first copyright takedown
notices. The complaints were sent by NPG, the record label owned by
Prince, whose music appeared in a few six-second videos on Vine. This
is absurd. Uploading an entire Prince album to YouTube is one thing.
But six disjointed seconds in smartphone camera quality? Something
tells me four clips of that nature aren't going to eat into Prince's
album...
Continue reading »
Apple's Apology To China: Mission Accomplished by Brian S Hall
Apple's formal apology yesterday to the people of China may not be
enough to dissuade China's government from its continued attacks on
the company. But if the immediate response is any guide, it should be
enough to let Apple keep building out its business in the world's
largest mobile computing market. Following a damning and highly
visible attack by state-owned China Central Television that accused
Apple of "arrogance" for allegedly providing shoddy service to its
Chinese customers, CEO...
Continue reading »
The Batting Order Of Collaboration by Avinoam Nowogrodski
With baseball season having just officially started, you're probably
thinking about what lineup your favorite team will set this year to
perform best. The scrappy, quick-thinker should lead off. The
heavy-hitting influencers take the plate mid-way through. The
finishers are positioned at the end to cap off our efforts. But are we
talking about baseball or a project management team? Project
management is an age-old process that has its perks on the surface. In
theory, ideas come together,...
Continue reading »
How To Watch Major League Baseball Games Online by John Paul Titlow
For baseball fans, it's an exciting time of year. For those who prefer
to stream games online, however, the anticipation can be tinged with a
bit of frustration. That's because baseball games are still easiest to
find on traditional cable or satellite TV. Fortunately for cord
cutters, there are some options when it comes to tuning in online,
some of them more, shall we say, up to legal snuff than others. First
and foremost, there's MLB.tv. That's the official subscription
streaming...
Continue reading »
A Visual History Of The Web Told Through Webby Winners by Dan Rowinski
Every year, the Web changes a little bit more. As the years tick by,
we may not notice how everything on the Internet is becoming a little
bit more beautiful, a little easier to use. But, if you remember what
the Web looked like in 1995 and now look around at what we have now in
2013, it is the difference between antiquity and modernity. The Webby
Awards have been celebrating the best on the Web since 1997. Like the
Web, the Webby Awards have grown in size and stature in the last 16...
Continue reading »
Aereo Legal Victory Means Disruption For More Than Broadcasters by
Brian Proffitt
An ongoing court battle may decide the fate of an upstart programming
provider that could prove to be disruptive to broadcasters and even
other services that provide ways for cable cutters to obtain the shows
they want. Aereo, the controversial startup that provides subscribers
with access to local TV programming on tablets and smartphones, will
live to fight another day after a decision handed down from the U.S.
Court of Appeals for the Second Circuit in New York, affirming an
earlier ruling...
Continue reading »
Good Luck Building A Business In Today's Youth Market by Matt Asay
Teens may not have much money, but advertisers still focus on them so
as to develop long-term brand loyalty. Get a teen buying Nike at 15,
the thinking goes, and she'll continue to buy Nike throughout her
life. Unfortunately, this logic breaks down for social networking
sites, which sees a constant churn of flavor-of-the-month social
networking apps coming into favor, then falling out of sight. Don't
believe me? Look at Facebook. Facebook's Youth Problem Facebook used
to be the cool spot for...
Continue reading »
Our mailing address is:
ReadWrite
180 Townsend St
San Francisco, California 94107
Last week, Amazon bought the social book-discussion site Goodreads for
an undisclosed sum. My immediate Twitter reaction was, well, cynical:
Basically, all of your book related social activity on Goodreads just
became advertising fodder for Amazon. Congrats and good luck! — Brian
Ford (@brianericford) March 28, 2013 My second tweet was still snarky,
but more on the money: "Our goal is to be an open place for all
readers to discover and buy books from all retailers..." - Goodreads
2012...
Continue reading »
Smarter Marketing: How Minority Report Got It All Wrong by Sarah Rotman Epps
When I talk to marketing executives about the Smart Body, Smart World
paradigm — how sensor-laden devices like wearables give us access to
new domains of information and what we can do with that information —
they always bring up the movie Minority Report. The 2002 sci-fi crime
thriller has become the reference point people imagine when they think
about the future of advertising: specifically, the scene in which Jon
Anderton (Tom Cruise) walks through the mall and billboards show him
ads based...
Continue reading »
Forrester CEO Thinks Apple Needs To Build A Foldable iPhone by Dan Rowinski
Everybody can agree that Apple's next couple of iPhones need to be
more than just iterative updates. From the design to the hardware to
iOS, Apple clearly needs to do… more. But some people like to take
that idea of "more" to ludicrous extremes. Usually it is some obscure
blog trying to make a name for itself (if ever so briefly). Other
times it happens to be the founder and CEO of one of the largest and
most respected industry analyst groups in the world. Forrester's Chief
Wants...
Continue reading »
Not Even 6-Second Vine Videos Are Safe From The Copyright Police by
John Paul Titlow
Well, that didn't take long. Two months after its launch, the social
video-sharing app Vine has received its first copyright takedown
notices. The complaints were sent by NPG, the record label owned by
Prince, whose music appeared in a few six-second videos on Vine. This
is absurd. Uploading an entire Prince album to YouTube is one thing.
But six disjointed seconds in smartphone camera quality? Something
tells me four clips of that nature aren't going to eat into Prince's
album...
Continue reading »
Apple's Apology To China: Mission Accomplished by Brian S Hall
Apple's formal apology yesterday to the people of China may not be
enough to dissuade China's government from its continued attacks on
the company. But if the immediate response is any guide, it should be
enough to let Apple keep building out its business in the world's
largest mobile computing market. Following a damning and highly
visible attack by state-owned China Central Television that accused
Apple of "arrogance" for allegedly providing shoddy service to its
Chinese customers, CEO...
Continue reading »
The Batting Order Of Collaboration by Avinoam Nowogrodski
With baseball season having just officially started, you're probably
thinking about what lineup your favorite team will set this year to
perform best. The scrappy, quick-thinker should lead off. The
heavy-hitting influencers take the plate mid-way through. The
finishers are positioned at the end to cap off our efforts. But are we
talking about baseball or a project management team? Project
management is an age-old process that has its perks on the surface. In
theory, ideas come together,...
Continue reading »
How To Watch Major League Baseball Games Online by John Paul Titlow
For baseball fans, it's an exciting time of year. For those who prefer
to stream games online, however, the anticipation can be tinged with a
bit of frustration. That's because baseball games are still easiest to
find on traditional cable or satellite TV. Fortunately for cord
cutters, there are some options when it comes to tuning in online,
some of them more, shall we say, up to legal snuff than others. First
and foremost, there's MLB.tv. That's the official subscription
streaming...
Continue reading »
A Visual History Of The Web Told Through Webby Winners by Dan Rowinski
Every year, the Web changes a little bit more. As the years tick by,
we may not notice how everything on the Internet is becoming a little
bit more beautiful, a little easier to use. But, if you remember what
the Web looked like in 1995 and now look around at what we have now in
2013, it is the difference between antiquity and modernity. The Webby
Awards have been celebrating the best on the Web since 1997. Like the
Web, the Webby Awards have grown in size and stature in the last 16...
Continue reading »
Aereo Legal Victory Means Disruption For More Than Broadcasters by
Brian Proffitt
An ongoing court battle may decide the fate of an upstart programming
provider that could prove to be disruptive to broadcasters and even
other services that provide ways for cable cutters to obtain the shows
they want. Aereo, the controversial startup that provides subscribers
with access to local TV programming on tablets and smartphones, will
live to fight another day after a decision handed down from the U.S.
Court of Appeals for the Second Circuit in New York, affirming an
earlier ruling...
Continue reading »
Good Luck Building A Business In Today's Youth Market by Matt Asay
Teens may not have much money, but advertisers still focus on them so
as to develop long-term brand loyalty. Get a teen buying Nike at 15,
the thinking goes, and she'll continue to buy Nike throughout her
life. Unfortunately, this logic breaks down for social networking
sites, which sees a constant churn of flavor-of-the-month social
networking apps coming into favor, then falling out of sight. Don't
believe me? Look at Facebook. Facebook's Youth Problem Facebook used
to be the cool spot for...
Continue reading »
Our mailing address is:
ReadWrite
180 Townsend St
San Francisco, California 94107
