April 8, 2013

Three and a Tree and Your University

This sponsor message is sent to you by The Chronicle of Higher
Education on behalf of 160over90.
Slogans aren't all bad. But chances are, no one's going to remember
yours, no matter how much time you put into crafting it. The world of
higher education marketing is riddled with pitfalls – slogans being
just one of them. It's a world examined and dissected in "Three and a
Tree: How to Take Down Bad University Marketing One Cliché at a Time."

Written by the staff of 160over90, an international branding agency
with clients such as UCLA, University of Notre Dame, Nike, and
American Eagle Outfitters, "Three and a Tree" is part advice manual,
part case study and part competitive analysis. It's a quick read, full
of wry humor and truth. You'll learn why mediocrity is rampant in
higher education marketing and what you can do to rise above the pack.